Daughters Of Simone was drafted up nearly 12 years ago with a passion to shake up the linear order that was then the bridal industry. The brand’s name had to follow this conviction and so was inspired by the visionary ‘Simone de Beauvoir’, a woman who did her own thing and went her own way during a time when women’s futures were rigidly predetermined. Simone is the backbone of Daughters Of Simone and the brand fuses her spirit into everything they do.
Designer Brittany Castaños, dubbed the "Strong-Willed Child," was raised by former hippies in California. Thirteen years ago, driven by a desire to challenge the antiquated views of the "Virgin Bride," Castaños founded Daughters Of Simone. What started with 1970s wedding gowns discovered in local thrift shops, modeled by friends and family in her backyard, has now blossomed into nine full production collections launched annually at New York Bridal Week. Castaños’s background in Cultural Anthropology inspires her collections, seeking to use them to highlight stories of women who too often go untold and go unseen. Brittany, an American of Swedish and Mexican heritage, has a five-year-old son, Jude, and a four-month-old son, August, and lives with her partner in Fresno, California.
Silhouettes are inspired by victorian and western elements, and the free flowing era of the 1970s. Fabrics are comprised of scalloped crochet-laces, French corded laces and 100% buttery silks. Each design is meticulously examined for fit, often going through as many as 7 revisions before approval is secured for production. ‘Daughters’ taps into that sense of nostalgia, freedom and originality that so compliments the resilience of the female spirit. By wearing any piece by Daughters Of Simone you should feel like…yourself.
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